Don’t Cry Premium Denim

Designed and created in Milan, in the country that takes pride in creating a product that is of premium quality and 100% Made in Italy

At Don't Cry details make all the difference. We are committed in selecting premium denim, innovative soft felt fabrics, trendy accessories, investing in high technological machines that create the finest details on the denim. 

We only work with the best wash-houses that are true and respectful to the language of sustainability for the environment. Everyone at Don't Cry embraces artisanal craftsmanship- it inspires and allows us to be passionate in creating a great quality and free spirited denim that we could all love and be proud of. 

We are constantly working on improving the fit and comfort in every piece we create. Our mission is to always have the woman who wears our denim feel amazing - beautiful inside and out in our chic and edgy pieces.